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B2B marketing
Branding and messaging
Corporate communications
Crafting and managing
winning proposals
Customer acquisition
programs
Industry and media
alliances
Market research
Marketing collateral
Newsletters
PR and media relations
Project and program
management
Proposal and pitch
development
Research studies
and white papers
Senior forums/conferences
Special event planning
Target account positioning
Writing and editing |
Services
Our expertise? We plan and deliver executable and successful branding and
messaging, communications, PR/media relations, demand generation, business
development and sales support programs.
Our campaigns, targeted proposals and sales pursuits enhance your market position, engage clients and prospects, and generate new revenue streams. Most important, we're able to work with virtually any size budget – from large enterprise
to small company with limited funds.
Our services are based
on the belief that success is in the details, supported
by a relentless focus on delivering collaborative, integrated
– yet pragmatic and cost-effective – marketing
solutions. We rapidly build a marketing strategy, plan
and tactics or enhance what's already planned or in place.
- Create and implement innovative business development, PR and client acquisition programs
that generate revenue
- Lead brand building and deployment initiatives
- Build and manage marketing plans, winning proposals and sales pursuits
- Craft compelling value propositions, messaging and tag lines so client/customer understands "WIIFM?" ("What's in it for me?")
- Write strategic PR communications plans
- Source and nurture press, trade media and analyst relationships
- Plan and implement demand generation initiatives
- Manage new product and service launches
- Secure and manage industry and media alliances
- Conduct market surveys, research studies, intellectual capital projects
- Write white papers, case studies
- Build and manage online marketing campaigns - e.g., SEO (Search Engine Optimization), SEM (Search Engine Marketing) and Google Analytics
- Write copy for email, direct mail, newsletters, other outbound campaigns
- Organize senior forums, conferences, special events
- Manage Agencies: PR, Media, Design, Print, Advertising
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With a strong focus on target
audiences, we build and confirm your product/service
brand story: develop key messages and value proposition, write a comprehensive marketing and PR communications
plan, and build a calendar and budget.
"Everyone who got where he is
had to begin where he was." - Richard L Evans
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