Account management

B2B business development

Brand
management

Business trends

Closed-loop marketing | bus dev | sales

Corporate communications

Creative ideation

Customer acquisition programs

Demand | lead generation

Email campaigns | database marketing

Global marketing platforms

Industry alliances

Market research | SWOT analysis

Marketing | sales alignment

Media training

Messages | positioning

Opportunity assessment

PR | media relations

Project | program management

Proposals | targeted pursuits

Research studies | white papers

Sales growth

Social media

Strategic partnerships

Writing | editing

Services

Our expertise? We plan and deliver executable and successful branding and messaging, communications, PR/media relations, demand generation, business development and sales support programs.

Our campaigns, targeted proposals and sales pursuits enhance your market position, engage clients and prospects, and generate new revenue streams. Most important, we're able to work with virtually any size budget – from large enterprise to small, medium sized and emerging companies.

Our services are based on the belief that success is in the details, supported by a relentless focus on delivering collaborative, integrated – yet pragmatic and cost-effective – marketing solutions. We rapidly build a marketing strategy, plan and tactics or enhance what's already planned or in place.

• Create and implement innovative business development, PR and client acquisition programs
that generate revenue


• Lead brand building and deployment initiatives
  
  
• Build and manage marketing plans, winning proposals and sales pursuits
  
  
• Craft compelling value propositions, messaging and tag lines so your clients and prospects understand "WIIFM?" ("What's in it for me?")
  
  
• Write strategic marketing, PR communications, and sales plans
  
  
• Source and nurture press, trade media and analyst relationships
  
• Plan and implement demand generation initiatives
  
  
• Manage new product and service launches
  
  
• Secure and manage industry and media alliances
  
  
• Conduct market surveys, research studies, and intellectual capital projects
  
  
• Write white papers and case studies
  
  
• Build and manage online marketing campaigns - e.g., SEO (Search Engine Optimization), SEM (Search Engine Marketing) and Google Analytics
  
  
• Write copy for email, direct mail, newsletters, other outbound marcom programs
  
  
• Organize senior forums, conferences, special events
  
  
• Manage agencies: PR, Media, Design, Print, Advertising

With a strong focus on target audiences, we build and confirm your product/service brand story, develop key messages and value proposition, and write integrated an marketing, PR communications, and sales plan. This document highlights the "who, what, when, and how" for your organization's demand generation programs. We also create a calendar and marketing budget.

Block Consulting
Qualifications and Media Kit